SEO is the acronym for Search Engine Optimization. In other words, it is the set of techniques used to naturally improve the referencing of your website, i.e. its position on the results pages of search engines.

Still don’t understand? We explain it all to you, just below!

Today, creating a website is not enough. The world of the web is far too vast and the competition is tough. It has become necessary to stand out.

Let’s imagine that you are at the bottom of the first page of Google search, or a few pages further down on one of the queries that concerns your activity… you will only get a small part of the natural traffic. This is why SEO is important.

SEO, or Search Engine Optimisation, is actually the set of techniques used to naturally and free of charge improve the ranking of your website online, i.e. its position on the search engine results pages.

SEO will allow you to position your pages correctly on several key words or expressions that bring targeted traffic, in relation to your activity and in relation to the service or product you offer. This is a long and tedious job, hence the interest in working with professionals, experts in SEO.

At Yellow, our advisors elaborate, for you and with you, a natural referencing strategy, which will allow you to rise naturally in the list of search engines. To improve your search results they will work in particular on keywords to be integrated into your content and on technical information.

The web developer will take care of the technical side of things: domain name, website hosting, etc. The content creator will work on improving your content and making it accurate and effective. Finally, the marketers know the workings of search engines inside out and will find you the most effective keywords.