Linda and Alain, to help you with your digital marketing needs.

The year is off to a strong start at Yellow, with two new recruits. And not the least. Linda Weisenstein comes to us from Concept Factory and intends to offer her expertise in digital marketing to as many Luxembourg SMEs as possible. For his part, Alain Gaussin, a well-known figure in the Belgian entrepreneurial world, intends to develop the company on the other side of the border. Once again, Yellow is proving that it will only surround itself with marketing experts.

Do these two faces look familiar? That’s normal. Yellow’s new recruits are no strangers to the world of marketing and local entrepreneurship.

Linda Weisenstein is 27 years old and has a great resume. After studying International Business in Trier, Germany, the young woman continued her education with an MBA in Texas, USA. She then started her career in the Luxembourg banking sector as a marketing analyst. She now joins Yellow after spending a year and a half at Concept Factory as Performance Marketing Officer. This position as a marketing consultant was a great challenge for this ambitious young woman: “Moving from operations to strategic consulting is a great opportunity, personally. And what I like most is that I will be in direct contact with the country’s craftsmen and entrepreneurs. Sharing their passions and helping them to develop their business, at their side.

At his side, Alain Gaussin, is an emblematic figure of the province of Luxembourg, in Belgium. Behind his friendly smile lies a committed man. Passionate about communication, he has no lack of experience in the field. “I worked for almost 12 years for Vlan, a local newspaper that presents the news of local traders. Then I worked for Wallux for 7 years. It was time for a change of scene and a new, big challenge. Yellow was the new project I had been dreaming of.

Alain will develop Yellow Business’ activity in Belgium, a real opportunity for all border SMEs. “Many companies in the province of Luxembourg and beyond have real needs in terms of digital marketing. And the Yellow Business offer is complete and affordable for this market. I’m sure we’ll set up some great partnerships.

Linda and Alain complete a young and motivated team, more than ever convinced that they can make a difference to the economy of Luxembourg and the Greater Region.