The average time spent on a page is an interesting KPI to monitor as it refers to the average time spent by a user on a website or web page.

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The calculation is simple: it is the time between the moment the user opens the page and the moment he closes it. The average time spent on the page is documented using web analytics tools such as Google Analytics. On the basis of this KPI, it is possible to make assumptions about the interest of users in a site, its content and its technical quality.

In short, the more time spent on a page, the more one can deduce that the web project offers relevant and high quality content, which correctly meets the needs of the users. Conversely, if the value of the average time spent on the page were to decrease, one could then ask questions about the design, conception and content of the website, because users are clearly not finding the desired result.

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