More than half the world is connected to social networks. Facebook, Instagram or Linkedin: each of them has billions of users. This is a real opportunity for companies, as an online presence offers a great entry point for any type of activity. At Yellow, we help you develop a strategy on social networks and set up advertising campaigns. To become indispensable.

Social networks have become indispensable in our society. They have become an integral part of our daily lives. More than half of the world’s population has at least one account on a social network, i.e. 4.5 billion people. On average, there are 6 accounts per person.

They are used by everyone: companies, public figures, associations, content creators and also in the private sphere as a place to exchange with family, friends and colleagues.

Facebook: 1 in 2 people on earth

Today, the most used network is Facebook. It has 2.8 billion monthly users, including 40 million in France.

After it, we find Youtube. With 2.29 billion users. It is a platform favoured by creators of audiovisual content and artists.

In third place is the instant messaging application What’s app.

Then comes the giant Instagram. With its 1.39 billion users, it is a digital showcase of purchases and inspirations, where users are more likely to switch from images to links to e-shops. It is the favourite social network for teenagers and young adults aged 16-24, as well as the easiest network to promote products to the 25-34 age group.

At the bottom of the top five is Messenger. 1.3 billion people are active on this platform. In Europe, this messaging system is particularly successful in the United Kingdom (30 million).

In short, the undisputed leader remains the Meta Group (Facebook). Among the 5 social networks with the highest number of monthly active users, there are 4 apps from Mark Zuckerberg’s group. If we add up the active users per network, we get the stratospheric number of 7 billion users. That’s the equivalent of… the world’s population!


Tik tok, the challenger

Tik tok has more than one billion users. That’s fewer active users than its predecessors, but it’s the social network with the most impressive growth. During the containment period, TikTok was the most downloaded app, exceeding one billion uploads. The same was true in 2022, when TikTok even became the most visited website in the world. In this vein, TikTok could overtake Instagram in 2023.


Launched in 2002, this network is celebrating its 20th anniversary. Yet it only has 260 million active users. This smaller number can be explained by the fact that the target is completely different. Indeed, being a professional social network, it only addresses a limited part of the population. However, if we consider that 2/3 of the world’s population of working age have access to the Internet, it is a pool of more than 2 billion potential users who could join the network.

As you can see, being present on social networks is a necessity for companies. It is a showcase for your activity and a great gateway for your clients and prospects. At Yellow we can take care of the management of your social networks, to highlight your work and encourage internet users to turn to you. We can also manage your social media advertising, to increase your online visibility and help you become a household name.