You already have a physical business and want to expand online. Or, you are about to start your own business and you only want to sell online. Either way, you need a successful e-shop. And at Yellow, we can help you launch this kind of project, by accompanying you from A to Z. Follow the guide.
As a result of the health crisis, many consumers are turning to online shopping. It has therefore become essential for a trader to have an e-shop and to use an online sales system.
But in order for your business to work, you need a functional site, and one that encourages the act of buying. At Yellow, our collaborators can accompany you throughout the development of your online sales site: you come with your idea and we take care of the rest.
Creation of your online shop
To begin, you will need hosting and a domain name. To choose it, three criteria are important: the name must be catchy, it must be distinctive and clear. When the name you choose is perfect, check that it is still available and make sure that no competitor has a similar name.
Getting the word out about your shop
Once you have created your online shop, you need to make it known. It’s all very well to have a successful e-shop, but your customers need to know about it and want to buy from it.
To start with, you need to make sure that your online site comes up in the search results. Our digital marketing consultants will take care of your SEO from the start.
Next, we will help you develop your online visibility through advertising campaigns. This can be advertising directly on Google or advertising campaigns on social networks, such as Facebook or Instagram.
Social networks are very important at this stage, they should not be neglected to develop your visibility. At Yellow, our Community Managers will help you create your editorial calendar and maximise your online visibility.